help. advice. learning. success.

Clear the cobwebs

Freshen up your website This is Kevin. Kevin and I sat down this morning and wentthrough his website. We first built the site a few years ago and it was time to see whether it was helping his business. It wasn't. Isn't. Over coffee at the … [Read more]

me first! me first!

Do you want browsers or buyers? This is Bart. Bart has an absolutely gorgeous retail store on Main Street. The store is decorated beautifully, with the most modern displays and professional lighting to enhance the gifts, candles, clothing and … [Read more]

but wait. there’s more!

If only you had more room... About once a month, I get a glossy advertising sheet in my mailbox. It features a lot of local businesses using direct mail to bring in more customers. This is excellent. Some of these business owners have told me … [Read more]

have some integrity! grrrrr

This is Robert. Robert is president of a small organization. We just built a nice, shiny new website for the organization and were all ready to launch when we found that the domain name was registered with a fly-by-night outfit called … [Read more]

everyone is on facebook?

This is Melanie. Melanie has a successful little business. Or at least she's really busy. She had a website that was put together by her friend a few years ago, but her friend got married and moved to Colorado to waitress at a ski resort while her … [Read more]

why some sites work better

This is Paula. When we built Paula's website a couple of years ago, we optimized it for searches. Optimizing is a bunch of tasks we did to help Paula's site come up on the first page of Google when people searched for her resort. Now, among Those Who … [Read more]

getting the hang of it

You'll really love this if you spend lot of time driving. Google's video chat has become a GREAT business tool. Although its name is casual: "Hang Out", it has some pretty serious features for getting work done. My favorite part is being able to … [Read more]

when learning isn’t smart

Don't you hate to see people struggle? Watching a three-year-old get that z-i-p-p-e-r up on his jacket is tough. Kind of takes the zip out of the whole process. But, once he's got it, he'll be zipping along for the rest of his life. So, tempting as … [Read more]

professional website? not so much.

  This is Paul. Paul and his business partner, Tom,  recently opened a new office. They did all the usual open-a-business tasks -- started a bank account, rented an office, bought furniture, hooked up a phone, Internet and other utilities, … [Read more]

you may forget a name, but you never forget a face…

Last summer I was talking to a customer about putting staff photos on their website and she mentioned that she never understood why Real Estate Professionals insist on putting their photos on their business cards and websites. She thought it was … [Read more]